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My Name is Melinda!
I have a passion for figuring out everything that has to do with data. I have been working on several projects as of recently to progress my skill-set, and I am always looking to expand my knowledge base.
CAREER HISTORY
DATA ANALYST - BUSINESS INTELLIGENCE
iSpot.tv March 2019 - Present
Responsible for supporting T-Mobile’s Social Media strategy by engaging with customers via Twitter, Facebook, Instagram and other social properties.
Responding and promoting from all brand channels to millions of fans & followers, including some of their most high profile events (Un-carrier Events, Super Bowl, Coachella, MTV Movie Awards, etc.).
Partnered with Community Managers on effective messaging, appropriate content and social media strategies.
Fostering brand advocates: strategizing and help to implement T-Mobile’s program for identifying, growing and engaging loyal online brand advocates.
Developing customized messaging that is geared toward customers and followers.
Escalating customer service issues to cross-functional business partners as necessary.
Social Listening: Reviewing the social web to catch opportunities as well as issues and route to the appropriate groups for resolution/visibility.
Reputation management: Ensure brand and reputation are enhanced by social media activities; integrating with PR to actively manage through communications issues using social media.
DIGITAL MARKETING ANALYST
Restaurants Unlimited September 2018 - January 2019
Supported the Restaurant Unlimited Marketing team by discovering trends, analyzing data, and creating reports in order to increase profitability.
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Gathered information to predict market trends that allowed the organization to plan and change sales techniques to improve profit.
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Collaborated with VP of Business Operations and Director of Marketing to organize standards for data ingestion, transformation, and reporting.
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Researched and designed databases for multiple third-party data systems in order to facilitate efficient data analysis.
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Designed, prepared, and maintained report dashboards in Tableau for finance, marketing, and leadership teams.
ASSOCIATE SALES ANALYST
T-Mobile January 2018 - August 2018
Responsible for supporting T-Mobile’s Pacific Northwest Sales teams by discovering trends, analyzing data, and creating reports in order to increase profitability.
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Gathered information to predict market trends that allowed the organization to plan and change sales techniques to improve profit.
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Prepared sales forecasts and collected and analyzed data to evaluate current sales goals.
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Researched and evaluated current economic conditions that may affect the organization's ability to sell its products or services in the marketplace.
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Assisted in the development of sales quotas and forecasts for the field team.
BRAND SOCIAL MEDIA SPECIALIST
T-Mobile August 2016 - January 2018
Responsible for supporting T-Mobile’s Social Media strategy by engaging with customers via Twitter, Facebook, Instagram and other social properties.
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Responding and promoting from all brand channels to millions of fans & followers, including some of their most high profile events (Un-carrier Events, Super Bowl, Coachella, MTV Movie Awards, etc.).
-
Partnered with Community Managers on effective messaging, appropriate content and social media strategies.
-
Fostering brand advocates: strategizing and help to implement T-Mobile’s program for identifying, growing and engaging loyal online brand advocates.
-
Developing customized messaging that is geared toward customers and followers.
-
Escalating customer service issues to cross-functional business partners as necessary.
-
Social Listening: Reviewing the social web to catch opportunities as well as issues and route to the appropriate groups for resolution/visibility.
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Reputation management: Ensure brand and reputation are enhanced by social media activities; integrating with PR to actively manage through communications issues using social media.
DATA REPORTING ANALYST
Time Warner Cable July 2015 - May 2016
Oversaw all data for Business Class consumers in Kentucky, West Virginia, Indiana, Tennessee, Ohio, and Wisconsin. Analyzed data sets in order to provide feedback to the Director regarding inferences in relation to objectives of the marketing & development team.
Developed and processed reports on request of staff and executive leaders
Calculated Internal Rate of Returns for construction approvals
Salesforce Administrator | complied and provided performance metrics for sales and support teams
Improved reporting quality for reports by reviewing staff case notes, data entry errors and language issues
Shortened process request time 80% by re-designing forms to capture pertinent information for engineers to create documents
Streamlined and enforced a detailed process to maintain data integrity and mandate usage of proper forms and reference tracking numbers; verified documentation for accuracy and completeness; received recognition for contributions
SOCIAL MEDIA & INFLUENCE MANAGER
U.S. Army Reserve June 2011 - June 2019
Responsible for the fusion of intelligence information with the disciplines of advertising, public relations, marketing, strategic communications, target market research, opinion research, sociology and psychology to produce desired strategic objectives in a global environment
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Responsible for the overall communications strategy, developed branding and messaging and the promotion of different programs across various media outlets to achieve the organization’s targeted strategic communications goals
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Applied in-depth knowledge of computer use, web searching and information gathering to a broad range of foreign media to identify trends and patterns
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Authored and staffed several procedure policies and tracking mechanisms that directly boosted efficiency and streamlined strategies for managers to implement
SOCIAL MEDIA ANALYST & INTELLIGENCE ANALYST
U.S. Army Reserve June 2011 - June 2019
Provided an exceptional knowledge of computer use, web searching and information gathering to a broad range of foreign media to identify trends and patterns
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Supervised target audience analysis, product development and propaganda analysis
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Analyzed media and internet environments through various countries identified to prepare analyses that describe and explain subtle relationships and trends
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Developed a media plan for internal communication strategies resulting in 10% increase in SharePoint utilization and website activity
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Coordinated strict adherence to cost, schedule and contract performance requirements; resolved cost over-runs and produced over $100K in cost avoidance and saving to the program
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Accurately analyzed stakeholder needs in face-to-face meetings, developed project scopes/outlines, and organized all resources and personnel for on-time, on-budget project rollout
EDUCATION
M.SCI.
May 2016 - Feb 2018
Master's of Science in Information Technology with a concentration in Data Analytics.
MTA CERT
August 2016
Microsoft Technology Associate: Database Fundamentals Certificate.
B.A.
May 2016
Bachelor's of Art in Psychology